Think of an entrepreneurial firm that has been successfully launched

in the last 10 years. What opportunity did the founder(s) recognize as valuable? Using the (business model canvas, customer empathy maps, patterns, etc.), analyze and describe the approach to market, the value proposition, and various revenue streams that are the basis of the firm's success. Provide citations to back up your explanation (in other words, provide evidence that what you posit is objectively supported).