Hausboom, a Malaysian produced drink was first created in a small...

Hausboom, a Malaysian produced drink was first created in a small factory in Kajang,  Selangor with a monthly production capacity of only 150,000 bottles. Aiming to be a major  and formidable player in the beverage industry, the company needed to think big and dream  big. As simple as that, the founders admired the sophisticated sparkling juices common in  Europe and decided to bring the fresh bright look to Malaysia. Within just 1 year of  commercialization, Hausboom is now in 7-Eleven, MyNews, Petronas Mesra, Shell Select,  Petron Treats, Aeon, and thousands of mini markets, restaurants, cafes and hotels in  Malaysia. And now, the company could afford buying bottling machinery from China.  Growing gracefully, now with a bigger plant in eastern state of Terengganu, on a capacity of  2.5m bottles per month, the brand travels to countries in Asia and Europe with more  international markets overseas.  

But what's unique about Hausboom's strategy is it focused on selling abroad, before  penetrating the Malaysian market. The company aims to achieve steady growth to preserve  the brand image. In order not to let the Hausboom brand fail, the marketing strategy is to  dispatch the beverages together with all the sales support to promote the brand. In order not  to let the Hausboom brand fail, the marketing strategy is to dispatch the beverages together  with all the sales support to promote the brand. The prerequisite to become a Hausboom  distributor is to have a strong understanding of the brand's approach. The company considers  local distributors as their "local partners". 

"The market overseas is bigger with higher purchasing power. Presence in overseas markets  (especially in the UK, US, EU) will strengthen the brand in its local market." 

Describe the type of Hausboom as a company in the arena of International Business. 

From the above information, describe the new market entry strategy that the company has  chosen 

Based on your description in the above question, explain at least three (3) reasons what could  be the motives that the company ventured into such new market entry strategy