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Multiple Choice. 1) It is a set of controllable and interrelated...

Multiple Choice.

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1) It is a set of controllable and interrelated variables composed of product, place, price and promotions that a company assembles to satisfy a target group better than its competitor. a.Price b. Marketing Mix c. Product d. Packaging 2) The amount that a customer pays for to enjoy it. a. Price b. Marketing Mix c. Product d. Packaging 3) An item that is produced to satisfy the needs of a certain group of people. a. Price b. Marketing Mix c. Product d. Packaging 4) It is a tangible product. It's example includes tires, MP3 players, clothing and etc. a. Branding b. Positioning c. Goods d. Place 5) It can be intangible or tangible as it can be in the form of services or goods. a. Price b. Marketing Mix c. Product d. Packaging 6) The way your product or service appears from the outside. a. Price b. Marketing Mix c. Product d. Packaging 7) A marketing model that modifies the 4Ps model. a. Packaging b. 7 P's Model c. Marketing Mix d. People 8) Responsible for every element of your sales, marketing strategies, and activities. a. Packaging b. 7 P's Model c. Marketing Mix d. People 9) How a business creates awareness in the market? a.Place b. Brand Name c. Services d. Promotion 10)It is intangible. Its example includes hair salons and accounting firms a.Place b. Brand Name c. Services d. Promotion 11)The ultimate marketing strategy. a. 7 P's Model b. Marketing Mix c. People d. Branding 12)Where your product or service is actually sold. a.Place b. Brand Name c. Services d. Promotion 13)The place occupied by products in the heart and minds of the consumers. a. Branding b. Positioning c. Goods d. Place 14)A name, symbol, or other feature that distinguishes a seller's goods or services in the marketplace. a. Brand Name b. Positioning c. Branding d. Place 15)A powerful and sustainable high-level marketing strategy used to create or influence a brand. a. Brand Name b. Positioning c. Branding d. Place

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