For this project, pick a potential service innovation in an organization you know. Use knowledge and skills that you have learned to identify a...
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For this project, pick a potential service innovation in an organization

you know. Use knowledge and skills that you have learned to identify a specific key point of innovation that serves customers or employees needs, or both. For this project you will need to:




Online Booking Platforms. Is the service innovation




1.      Describe the innovation type (service innovation) through explaining the opportunity that you will conduct (explain if it is a market -based view or customer-based view), in which industry, in which market, and in which organization.
2.       Describe the innovation method that you will follow to innovate the service, select one of the following methods that match your project (e.g., Invention; Extension; Duplication; Synthesis (Mixture)),
3.      Describe the innovation path that you will conduct, select just the one that match your project (e.g., Sustaining innovations; Disruptive innovations)
4.      Describe the model of innovation that match your project (explain if you conduct Technology Push Model (R&D function) OR Market Pull (the needs of the customers).

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