Develop a lean start-up entrepreneurial venture using the 'Business Model Canvas' (BMC) as the template All nine building blocks of the business...
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Develop a lean start-up entrepreneurial venture using the 'Business Model Canvas' (BMC) as the template 

All nine building blocks of the business model need to be completed using lean method principles. 

The BMC contains the following building blocks: 

1. Customer Segments

2. Value Proposition

3. Distribution channel

4. Customer Relationships 5. Revenue Streams 

6. Key Resources 

7. Key Activities 

8. Key Partners 

9. Cost Structure 



I selected following as my entrepreneurial venture ;


I identified an opportunity in the movie/film industry to develop an innovative product referred to as the 'Movie Week'. This exciting innovation includes the provision of one ticket to watch three different movies of your choice, within a week for a lower cost, flexible hours and improved customer experience, accompanied by an app to help ease your decision through a recommended set of movies and group bookings. 


I've already answered all the blocks in BMC except Key resources


But I need answers for the 'Key Resources' block in BMC. 

Points to discuss will be;


  1. Key resources.
  • What key resources do you need to produce your product (MVP and Long Term)
  • Physical Resources, Intellectual Resources, Human Resources, Financial Resources and Impact Resources
  • How will you access theses resources
  • What level of information do you need to produce your product?
  • Partner level and method
  • What could go wrong?
  • Discuss How these resources may impact on the product viability


As an example I've attached how I wrote other blocks,


Customer Segments 

Selecting a customer segment enables the identification of our target market and their needs, in which the Movie week pass appeals to the mass market, including our most important customers of young families, couples, students, teenagers and general moviegoers would have the highest interest, but not limited to. The common characteristic among these segments, is the allocation of leisure time to enjoy watching movies, along with the satisfaction of planning ahead. 


Value Proposition 

The Movie week pass delivers exceptional value to its customers, including lower costs, flexible time arrangements, and acts as a priority pass to skip long queues. Further, its accompanying app will allow customers to select their favourite genres thus providing a list of available recommendations, which will shorten their decision making process. The app will also include features of group bookings, where customers can invite friends and select the best seats and most convenient date and time. This in turn creates value by improving customer experience by providing higher flexibility and faster response time. Moreover, incremental innovations are in discussion, such as upgrading the offer to include snacks from the snack bar and having the option of bingeing a limited tv series in one or two sittings, thus attract strong tv fandoms. 


Distribution Channels 

The Movie Week's primary distribution channel is through e-commerce. In terms of marketing, our customers can be reached through above-the-line advertising via social media and google, in order to create awareness by advertising to our customer segments, thus enabling convenient interaction with customers through our platforms. Google ads will collect salient information about customer interests and send out advertisements on similar products being researched online, thus encouraging customers to visit our website. Social media can also be utilised to collaborate with public figures that will act as an opinion leader. Consequently, leading to cost effective awareness as social media platforms are relatively inexpensive and are used by 35% of consumers to research products brands (Barnhart 2020). Further, focusing on selling, our website and app will play a vital role to reach customers who can make direct and 

convenient bookings. Finally, information support to customers will be through our website, social media pages and app, allowing existing and new customers to gather information easily, regarding key product characteristics, cost information, benefits and unique selling propositions. Social media will include directing messaging options to assist customer inquiries. 


Customer Relationships 

Our goal for the Movie Week Pass is to provide customers with great service and prominently well customer relationship management, with a slightly customised service for each customer segment. 

Families with young children: This allows for a favourable process to occupy children only having to purchase one ticket to watch some of their favourite movies to keep them entertained and occupied. This is an easy and cost-effective way to spend time with your family multiple times a week. This segment can be accessed through any of our marketing means, with many young families using ecommerce platforms. This segment allows us to take effect of the 'nag' factor enticing parents to take their children and to better understand the value of the product. 

Moviegoers: Those passionate about the movie-going experience will love the way our business model works enabling them to get more out of the activity they enjoy with the single cost price enticing them to return week after week. 

Couples/Friend groups: This product allows for a convenient and cost-effective way to spend time with friends and family allowing for an easy activity to go to more than once a week for a single price. They can hear about us via our website or social media and only require one member to find out to acquire the whole crowd. 

Teenagers/Students: Being a tech-savvy generation likely to be reached via social media/online content. Due to the structure of our business model with the repeat viewings, teenagers and students alike will see great value in this experience due to their relatively limited revenue. This product can be seen as a great way to spend time with friends/social groups as for the one-off price they can get multiple viewings throughout the week allowing for a more accessible activity to spend time together. This segment despite being more enthused about the cheap tickets may be more reluctant than others to purchase snacks being a greater part of the business model that due to savings will be more inclined to purchase snacks. This is due to the lower average revenue of this segment resulting in them potentially filling up the cinema without purchasing any additional products 

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