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the business plan and requirements are attached below. Make an evaluation

of a business plan. Focus on the following issues:

-To what extent does this business represent an attractive opportunity? Motivate why and why not. (For example, evaluate the concept, the target market, the points of differentiation, the marketing approach, the profit level)
-To what extent are the claims made in the business plan substantiated by hard facts and solid research? (For example, have they conducted interviews with prospective customers who substantiate an interest in the product; do they have letters of intent from planned collaborators; if they claim that they will get a patent, have they conducted a patent search)

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Assignment – ExaminaTon of another team’s BP You have received a business plan wri±en by another team. Your assignment consists of criTcally evaluaTng it and oFering concrete soluTons to help improve the business plan. ²he goal is not simply to be negaTve about the business plan but to appraise and pedagogically point out how and where problems can be solved. Make an evaluaTon of the whole business plan. ³ocus on the following issues: ²o what extent does this business represent an a±racTve opportunity? MoTvate why and why not. (³or example, evaluate the concept, the target market, the points of diFerenTaTon, the markeTng approach, the pro´t level) ²o what extent are the claims made in the business plan substanTated by hard facts and solid research? (³or example, have they conducted interviews with prospecTve customers who substanTate an interest in the product; do they have le±ers of intent from planned collaborators; if they claim that they will get a patent, have they conducted a patent search) DREAM > BELIEVE > PURSUE
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Avenir, C-Corp Martin J. Whitman School of Management Syracuse, NY 13210 Phone: 877-1-AVENIR Fax: 877-AVENIR-1 E-Mail: [email protected] Web: yli120.wix.com/avenir Avenir Joan Li Run Zhang Stacy Yi Chen Yi Li Erica Hoffman
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Table of Contents Executive Summary . ....................................................................................................................................................... 3 Section I – The Company, Concept, and Service . ................................................................................................... 7 Section II – Industry Analysis . ..................................................................................................................................... 9 Section III – Market Research and Analysis . ........................................................................................................ 11 Section IV – Economics of the Business . ................................................................................................................ 15 Section V – Marketing Plan . ....................................................................................................................................... 18 Section VI – Design and Development Plan . ......................................................................................................... 23 Section VII – Operations Plan . ................................................................................................................................... 25 Section VIII – Management Team . ........................................................................................................................... 28 Section IX – Overall Schedule . ................................................................................................................................... 31 Section X – Critical Risks, Problems, and Assumptions . .................................................................................. 32 Section XI – Financial Plan . ........................................................................................................................................ 33 Section XII – Proposed Company Offering . ........................................................................................................... 34 Appendices . ..................................................................................................................................................................... 35
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The goal is not simply to be negative about the business plan but to appraise and pedagogically point out how and where problems can be solved. Make...
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