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The coffee shop chain already offers 3 types of drinks, each comes in 2 sizes. The coffee shop wants to add a breakfast sandwich and chicken nuggets....

The coffee shop chain already offers 3 types of drinks, each comes in 2 sizes. The coffee shop wants to add a breakfast sandwich and chicken nuggets. Current sales information of the existing drinks and estimated sales information for new foods according to the marketing consultant are:


Unit Price sales

Small Coffee

Large Coffee

Small Tea

Large Tea

Small Hot Chocolate Large Hot Chocolate Breakfast Sandwich Chicken Nuggets

$2.50 500,000 $3.50 350,000 $2.00 120,000 $2.70 100,000 $3.00 100,000 $3.70 80,000 $4.50 50,000 (estimate) $5.00 60,000 (estimate)


  1. 2) Marketing consultant thinks that the market for the existing drinks is mature and the unit sales will not grow anymore. However, he believes that the sales of the 2 new products will grow by 5% per year for the next 10 years.

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