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Case study: Conch Republic Electronics, Part 1 Conch Republic Electronics is a midsized electronics manufacturer located in Key West, Florida.
The company president is Shelley Couts, 1who inherited the company. When it was founded over
Fl} years ago, the company originally repaired radios and other household appliances. Over the
years, the company expanded into manufacturing and nor».T is a reputable manufacturer of various
electronic items. Jay McCanless, a recent MBA graduate, has been hired by the company’s
finance department.

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