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Question

Five brands are competing in the market.

- Company A has 35,000 units sold at $5.00/unit. It sold to 7,000 households in market size of 84,000.

- Company B has 12,000 units sold and revenues of $54,000 for these units. It sold to 3,000 households in market size of 21,000.

- Company C has 14,000 units sold at $5.50/unit. The average household purchase was 2 units. Its market size of 105,000.

- Company D has 5,000 units sold at $6.00/unit. It sold to 833 households in market size of 5,000.

- Company E has 22,000 units sold and revenues of $126,500 for these units. It sold to 5,500 households in market size of 22,000.


1. What is the Herfindahl unit index score value? (Show as x.xxxx)

2. What is the market penetration percentage value for Company C? (Show as x.xx%)

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Subject: Business, Finance

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