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According to the Value Line Investment Survey, the growth rate in dividends for JCPenney for the previous 10 years

has been -10 percent. If investors feel this growth rate will continue, what is the required return for JCPenney stock? Does this number make sense? What are some of the potential reasons for the negative growth in dividends? *given info. 52-week price (the highest stock price:82.49, the lowest stock price:52.64), Dividend:1.20 Div Yid(%): 0.9, PE Ratio: 15, Close price: 79.60, Net Chg: 1.53

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