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Saint-Gobain, a French firm, and Pilkington PLC, a British firm, are arch rivals in the European flat-glass business.

4. Saint-Gobain, a French firm, and Pilkington PLC, a British firm, are arch rivals in the European flat-glass business. After Britain's exit from the ERM in September 1992, the pound fell by 15% against the franc.
a. What was the likely impact on Saint-Gobain's profitability of the pound devaluation?
b. What was the likely impact on Pilkington's profitability of the pound devaluation?

This question was asked on Apr 29, 2010.

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