The “four Ps” =
Product- the good/service for the target’s needs
Place- reaching the target
Promotion- telling and selling the customer
Price- Has to be right
Each of the 4 P’s is essential to the marketing mix. In most instances in successful marketing plans, they are all intertwined. Decision making around these elements require daily managerial operational decision making capabilities which are made regularly, even via daily observations. Marketing managers must make sure they continual control the marketing plans that they develop and implement.
In your opinion, are all the 4 P’s as equally important? Explain your position.
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