Company, has developed several prototypes of a pedal replacement for children’s bicycles. The Pedal
Pusher will replace existing bicycle pedals with an easy-release stirrup to help smaller children hold their
feet on the pedals. The Pedal Pusher will glow in the dark and will provide a musical sound as the bicycle
Phil plans to purchase materials for making the product from others, assemble the products at the
venture’s facilities, and hire product sales representatives to sell the Pedal Pushers through local retail
and discount stores that sell children’s bicycles. Phil will need to purchase plastic pedals and extensions,
bolts, washers and nuts, reflective material, and a microchip to provide the music when the bicycle is
A. How should Phil organize his new venture? In developing your answer, consider such factors as
amount of equity capital needed, business liability, and taxation of the venture.
B. Phil is concerned about trying to protect the intellectual property embedded in his Pedal Pusher
product idea and prototype. How might Phil consider protecting his intellectual property?
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