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Please I need this solution asap A dress shirt retailer undertakes an advertising campaign in which it spends $50,000.

Please I need this solution asap 

A dress shirt retailer undertakes an advertising campaign in which it spends $50,000. The total circulation of the publications targeted in the campaign is 200,000 readers. The retailer believes that it can acquire 1% of these readers as customers. The first order from a reader is valued at $25 (ie represents a margin of $25). The customer lifetime value is estimated at $250. 

a. What is the PLV Prospect lifetime value ($/prospect)? 


b. What is the total expected value of the prospecting effort? 

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