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Hi Professor,

I have one project for capstone, you just see that and need to compress as much as 40 - 50 papers. No need to discuss detailed. 

1. Executive Summary

2. Industry Analysis 

3. Detailed Marekting plan

4. Operations plan

5. Financials 

6. References

I will attach the PDF just you can go overview and need to do 40 - 50 papers word document and need PPT 10 to 15 slides along with financials explanations. 



1 Attachment
Capstone Business Project Business Planning Seminar MGMT600 Keller Graduate School of Management Professor: Bhupinder Sran September 2013 Personal Beauty Care Beauty at Your Convenience! Submitted By: Team Mobile Beauty Salon Sadia Akhtar (Project Leader) Mohamed Bah Moxa Patel Viral Thakore Alimamy Turay
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Personal Beauty Care 2 | Page TABLE OF CONTENTS TABLE OF CONTENTS . ............................................................................................................... 2 1.0 EXECUTIVE SUMMARY . ................................................................................................ 6 2.0 INDUSTRY ANALYSIS . ................................................................................................... 8 2.1 Introduction . .......................................................................................................................... 8 2.2 Industry Review . ................................................................................................................... 8 2.2.1 Growth Factors . .............................................................................................................. 9 2.2.2 Future Prospects . .......................................................................................................... 11 2.2.3 Sales in Industry . .......................................................................................................... 12 2.3 Regulations Review & Legal Concerns . ............................................................................. 12 2.3.1 Federal Regulations . ..................................................................................................... 12 2.3.2 State Regulations . ......................................................................................................... 13 2.4 Competitive Analysis . ......................................................................................................... 14 2.5 S.W.O.T. Analysis. .............................................................................................................. 17 2.5.1 Strengths . ...................................................................................................................... 17 2.5.2 Weaknesses . .................................................................................................................. 18 2.5.3 Opportunities . ............................................................................................................... 18 2.5.4 Threats . ......................................................................................................................... 19 3.0 MARKETING PLAN . ....................................................................................................... 21 3.1 Introduction . ........................................................................................................................ 21 3.2 Service Concept. .................................................................................................................. 21 3.2.1 Services . ........................................................................................................................ 23 3.3 Target & Market Segmentation . .......................................................................................... 23 3.4 Value Proposition . ............................................................................................................... 25 3.4.1 Market Research . .......................................................................................................... 26 3.5 Competition . ........................................................................................................................ 28 3.6 Pricing Strategy . .................................................................................................................. 29 3.7 Sales & Marketing Strategy . ............................................................................................... 30 3.7.1 Advertising . .................................................................................................................. 31 3.7.2 Website & Social Media . .............................................................................................. 31 3.7.3 Flyers & Direct Mail. .................................................................................................... 32
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Subject: Business, Finance
Capstone Business Project Business Planning Seminar MGMT600 Keller Graduate School of Management Professor: Bhupinder Sran September 2013 Personal...
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