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Can you please help me with this question?

Can you please help me with this question?


Here is the information:


 

Juice

 

Ice Cream

Sales

$500,000

 

$600,000

Variable expenses

 200,000

 

 300,000

Contribution margin

 300,000

 

 300,000

Traceable fixed expense

 100,000

 

 100,000

Segment margin

$200,000

 

$200,000


The marketing supervisor has decided that since both products have the same segment margin, the company will be equally as well off regardless of which product is featured.

 



2) should juice or ice cream be featured?

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