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Shlomo Benartzi, a renowned behavioral economist, explores the inexplicabilities that surround our inability to

think of saving as a process occurring in the present. He points out that "self-control is not a problem in the future [...] it's only a problem now when the chocolate is next to us." Benartzi is a professional who is dedicated toward building a world where people can learn to manage their money in a better way. See the talk at the following the link below and comment on whether you can use his ideas for both personal benefit as well as how corporations can use this concept for achieving their goals of financial management.


Video

TED Talk. (2011). Saving for tomorrow, tomorrow [Video file]. Retrieved from https://www.ted.com/talks/shlomo_benartzi_saving_more_tomorrow?language=en

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