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Question

Memorandum directed to your faculty answering the questions below.

 Based on

the  2-by-2 contingency table to determine the total number of people who fail the diagnostic test, which represents the target market for hearing aid sales from Assignment 2 and the information from the case study, calculate:

 

  1. How many people will buy the hearing aids?
  2. How much the clinic will make on hearing aid sales to those people based on the table sales per item

 

Hearing aid sales mix Hearing Aids

Unit Price

Sales (show the calculations)

Mix

Low-end

$1,000

 

40%

Mid-range

$2,500

 

50%

High-end

$4,000

 

10%

Total

 

 

100%

 

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