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Starting a CPR training business

Background

You are looking to start

a business providing CPR training to local businesses and organizations in Durham region. In particular you are hoping to serve the local dental, physiotherapy and chiropractic practices, independent fitness centres, x-ray labs, etc - small businesses that provide healthcare services to the general public and generally require annual recertification in CPR.

You have the necessary capital, expertise and certifications. You are at the stage where you want to formally develop your strategy for breaking into the market. You have decided to adopt a shareholder-focused approach to running your business and plan to remain in business indefinitely.


Using Porter's 5 Forces Analysis, analyze the factors that will influence your ability to successfully enter and compete in this market. In particular, make sure you address each of the following general points:

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