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1.One recommendation you make to the NAA is hiring more employees who contribute to the intellectual means of

producing newspapers (i.e., writers, reporters, editors). These employees are known as

Multiple Choice

·        

knowledge workers.

·        

manual laborers.

·        

engaged employees.

·        

intellectual capital.


2.How should Kate address sales reps' complaints?

Multiple Choice

·        

Ignore complaints.

·        

Ask Jack to call office-wide meeting.

·        

Be creative and have her staff work with the sales team for a few days.

·        

Send out stern memo to direct reports.

·        

Get older employees up to speed on how to use Twitter.


3.Why are some companies unsure about social networking?

Multiple Choice

·        

Fear it will reduce employee productivity.

·        

Fear some employees will object.

·        

Fear some employees will use it for job hunting.

·        

Fear senior executives will clamp down on managers' authority.

·        

Fear of the unknown.

 

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