CASE: APPLE WATCH (managing innovation resistance)  

Question 1: What are the consumer characteristics that APPLE needs to influence to overcome consumer resistance to its smartwatch?

Question 2: Critically discuss what deliberate efforts can be made by APPLE to move an organization or a unit from its current undesirable state to a new, more desirable state in order to increase the sales of APPLE watch?

Question 3: Do you think APPLE can start change first at an organizational level or at an individual level. Justify your answer? 

Question 4: Implement the Purdue's Comprehensive Change Management model in context to case study.

Question 5: What do you think APLLE should start change from bottom to top or top to bottom. Justify with rationale.

Question 6: Which business level strategy has been used to increase the sales of APPLE watch? (Note: select one according to International marketing and provide rational approach)

Question 7: Which two segments of the market shall be best for APPLE to sell their watch in Asian countries.

●      Undifferentiated marketing

●      Differentiated marketing

●      Concentrated marketing

●      Micromarketing