CASE: APPLE WATCH (managing innovation resistance)
Question 1: What are the consumer characteristics that APPLE needs to influence to overcome consumer resistance to its smartwatch?
Question 2: Critically discuss what deliberate efforts can be made by APPLE to move an organization or a unit from its current undesirable state to a new, more desirable state in order to increase the sales of APPLE watch?
Question 3: Do you think APPLE can start change first at an organizational level or at an individual level. Justify your answer?
Question 4: Implement the Purdue's Comprehensive Change Management model in context to case study.
Question 5: What do you think APLLE should start change from bottom to top or top to bottom. Justify with rationale.
Question 6: Which business level strategy has been used to increase the sales of APPLE watch? (Note: select one according to International marketing and provide rational approach)
Question 7: Which two segments of the market shall be best for APPLE to sell their watch in Asian countries.
● Undifferentiated marketing
● Differentiated marketing
● Concentrated marketing
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