Using the The Five Forces Framework, (a framework governing the competitiveness of an industry proposed by Michael
Porter. The five forces are (1) the intensity of rivalry among competitors, (2) the threat of potential entry, (3) the bargaining power of suppliers, (4) the bargaining power of buyers, and (5) the threat of substitutes),
compare and contrast the five forces affecting the airline industry, the fast food industry, the beauty products industry, and the pharmaceutical industry (1) on a worldwide basis and (2) in your country. Which industry holds more promise for earning higher returns? Why?
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