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MULTIPLE CHOICE 1. What is definition of Full Service Public Relations Consultancy?
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MULTIPLE CHOICEa. The consultant gives any kind of service in Public Relations

1. What is definition of Full Service Public Relations Consultancy?

b. The Consultant specialized in one area only

c. The Consultant specialized in specific case only


2. Please fill in the blank; Positioning is the act of ..... and profiling distinct groups of

 people who have separate communications needs

a. Identifying

b. Describing

c. Dividing


3. What is Target Market of detergent product, considering definition of Target Market?

a. Housewife

b. Distributor

c. Employee


4. What are 4 categories of Segmentation?

a. Social Grade, Geographic, Demographic, and Geo- demographic

b. Social Values, Geographic, Demographic, and Geo- demographic

c. Education, Geographic, Demographic, and Geo- demographic


5. What is definition of Copyright?

a. The legal ownership in any form of written, graphic, visual or audible

 communication.

b. A grant made by a government that confers upon the creator of an invention

 the sole right to make, use, and sell that invention for a set period of time.

c. A distinctive name, symbol, motto, or design that legally identifies a company or its products and services, and sometimes prevents others from using identical or similar marks.


6. Does PR allowed to invade the rules in order to defend brand image?

a. It is not allowed because PR has code ethic should be followed.

b. Yes, it is allowed

c. Yes, it is part of PR function


7. The following are Public Relations' professional development, EXCEPT...

a. Talent

b. Organizing and Managing Effective Meeting

c. Problem Solving, Decision Making and Negotiation


8. In preparing a presentation, we can do secondary research by obtaining

information from...

a. Scholarly database

b. Observations

c. Focus Group Discussion (FGD)


9. This is example of Brand?

a. Milo

b. Suramadu Bridge

c. Papaya California


10. Methods of primary research are...

a. Quantitative and Qualitative

b. Literature review and Qualitative

c. Desk and Secondary


11. What is definition of plegiat?

a. The unauthorized use or close imitation of the language and thoughts of

 another author and the representation of them as one's own original work

b. Recognizable and distinctive graphic design, stylized name, unique symbol,

 or other device for identifying an organization.

c. it is the legal ownership in any form of written, graphic, visual or audible

 communication.


12. The systematic gathering, recording, analyzing of data about problems relating to

 the marketing of goods and services (Americas Marketing Association) is the

 definition of...

a. Marketing research

b. Social research

c. Anthropology research


13. These types of photographers are recommended to work with PR, EXCEPT...

a. Paparazzi

b. Local photographer

c. Press photographers


14. In promotional mix, there are four components or tools that support each other to

 achieve Awareness, Attitude and Action. The components are:

a. Advertising, Public Relations, Selling, Sales Promotion

b. Public Relations, Marketing, Advertising, Selling

c. Marketing, Advertising, Sales promotion, Public Relations


15. Which element of the communication that the individual or individuals to whom the

 message is directed to

a. Receiver

b. Sender

c. Channel


16. Which type of propaganda where the source is identified and the information is

 certain...

a. White propaganda

b. Black propaganda

c. Grey propaganda


17. Public Relations is about creating understanding, therefore you need to change

 negative situation to become positive. In Public Relations transfer process, you

 should change the situation of Apathy to become...

a. Interest

b. Sympathy

c. Acceptance


18. What do you called "A grant made by a government that confers upon the creator of

 an invention the sole right to make, use, and sell that invention for a set period of

 time"?

a. Patent

b. Copycat

c. Legal entity


19. What is Role of Public Relations?

a. To provide management with communications expertise in the form of counseling

and active communication skills

b. To make sure that company's objectives are achieved

c. To advise management of the most cost-effective and efficient


20. The group which an individual does not want to join with, does not want to be

 confused with, wants to do the opposite of that particular group is...

a. Dissociative groups

b. Additional groups

c. Aspirational groups


21. These are responsibilities of Public Relations, except:

a. Developing the marketing strategy for the company in line with company objectives

b. To make sure that strategic and tactical Public Relations objectives are achieved

c. To operate effectively, a Public Relations department must meet the needs of the

task


22. Which one Public Relations' activities that involved internal stakeholder:

a. Training and rehearsal of organization staff who will meet the media

b. Distributing information to identified publics

c. Organizing events such as media visits, receptions and conferences


23. These are advantage if Public Relations staffs are employed by the organization,

 except:

a. Can easily persuade decision maker

b. Have personal stake in the organization's success

c. Can inform internal networks with employees from across the organization


24. Group of people who share common interest toward the organization is definition of?

a. Public

b. Mass

c. Parties


25. There are 8 types of Public, which one is defined as Channel where product is

 positioned?

a. Distributors

b. Suppliers

c. Employee


26. What is purpose of Logo, except?

a. Having better form of logo to compete with competitor

b. Visual representation of your company brand

c. To recognize your brand to customer


27. Learning from the research of others or existing information is...

a. Secondary Research

b. Primary Research

c. Quantitative Research


28. These are primary research sources, except...

a. Literature

b. Interviews

c. Survey


29. These are some constraints of marketing research that can be remembered from

 the acronym CATS, EXCEPT ...

a. Accountability

b. Time

c. Cost


30. A comprehensive report on a company's activities throughout the preceding year is

 a...


a. Annual Report

b. Educational literature

c. House journal


31. An example software for desktop publishing is...

a. Acrobat Reader

b. Adobe InDesign

c. Microsoft Excel


32. The following are important elements for a company's website, EXCEPT...

a. About Us

b. Many usage of flash animation, fancy cursors or music

c. Resources/Useful Link


33. Why the use of meta-tags is important?

a. It can detect malicious software

b. It influences the way some search engines list and index web pages

c. It protects information from data breach


34. These are the stages of preparing a presentation, EXCEPT...

a. Deciding the objective

b. Memorize all the sentences in presentation

c. Preparing & structuring the presentation


35. Any devices which can be used to make the learning experience more concrete,

 more realistic and more dynamic is a...

a. Entertainment devices

b. Audiovisual aids

c. Virtual reality


36. In the Public Relations Transfer Process, It is the responsibilities of Public Relations

 to change the situation of Hostile to become...

a. Interest

b. Sympathy

c. Knowledge


37. In order to understand better about the situation you need to use the SWOT analysis

 as one of your tools. Which one of these tools are aim to elaborate the internal

 factors?

a. Strength and Opportunity

b. Strength and Weaknesses

c. Weaknesses and Threat


38. One of the disadvantages of an in-house Public Relation is...

a. Are close to the decision makers

b. Too close identify with their product offerings

c. Can move freely around the organization


39. Term of Positioning in Public Relations means:

a. Choosing which public to communicate

b. Creating an image in the minds of the target publics

c. The act of identifying and profiling distinct groups of people who have

 separate communications need.


40. These are the set of rules and guidelines prepared by the governing members of a

 professional body aim to control and regulate the behavior of the member. What do

 you called that regulation?

a. Charter

b. Code of Conduct

c. Legal Entity


41. Any false statement about a person (or organization) that creates public hatred,

 contempt, ridicule, or inflicts injury on reputation is called...

a. Denouncement

b. Declaration

c. Defamation


42. A magazine or periodical published by a company for its customers or its employees

 is a...

a. Annual report

b. Corporate Brochure

c. House journal


43. These are some occasions to use a photographer, except...

a. Introducing the new management

b. Introducing the new product

c. closed meeting


44. Those that the Organization needs to influence at a distance is...

a. Internal publics

b. Managements

c. External Publics


45. What is purpose of Logo, except?

a. Visual representation of your company brand

b. To recognize your brand to customer

c. Having better form of logo to compete with competitor


46. Which social media is best use to promote and to showcase the company's a chievement to potential employees and possible corporate partners?

a. Facebook

b. Instagram

c. LinkedIn


47. The process of communicating nonverbally through conscious or unconscious

 gesture and movement is...

a. Personal appearance

b. Mannerism

c. Body language


48. Which one of this below answers is NOT the simple purpose of Public Relations?

a. To create understanding

b. To inform, remind and reinforce

c. To provide the most persuasive way to sell the product


49. Any Short - term incentives to encourage purchase at the point of sale is called...

a. Selling

b. Advertising

c. Sales promotion


50. Parents, teacher, close friends are the example of reference group that called...

a. Aspirational

b. Influencer

c. Primary

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