I need professional help on my assignments which is a very short...
I need professional help on my assignments which is a very short case to analysis and a worksheet(Please see the attached)
If you are for real and knows English perfectly without having trouble or difficulty doing so, knows English literature and can write essays fast within 30 minutes
FORD PINTO CASE
Name ____________________________
“
GRADE” FORD’S MANAGEMENT
(e.g., 0 - 100%) IN TERMS OF THEIR:
“OVERALL PERFORMANCE” _____
“CSR” PERFORMANCE _____
EXPLAIN
:
_____________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
WHAT WERE
KEY MACROENVIRONMENTAL FACTORS
AT THE TIME OF THE CASE?
ECONOMIC
_______________________________
_____________________________
_______________________________
_____________________________
SOCIAL
_______________________________
_____________________________
_______________________________
_____________________________
TECHNICAL
_______________________________
_____________________________
_______________________________
_____________________________
POLITICAL/
_______________________________
_____________________________
LEGAL
_______________________________
_____________________________
HOW DID/MIGHT THESE FACTORS HAVE
INFLUENCED FORD’S DECISION
?
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
DESCRIBE THE NATURE OF THE
COMPETITIVE MARKET
AS BEST YOU CAN:
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________

2 pages
CASE
Pinto Fires
by Dennis A. Gioia
On August 10, 1978, three teenage girls died horribly in an automobile accident.
Driving a 1973 Ford Pinto to their church volleyball practice in Goshen, Indiana, they were
struck from behind by a Chevrolet van. The Pinto’s fuel tank ruptured and the car exploded
in flames. Two passengers, Lynn Marie Ulrich, 16, and her cousin, Donna Ulrich, 18, were
trapped inside the inferno and burned to death. After three attempts, Lynn Marie’s sister,
18-year-old Judy Ann, was dragged out alive from the driver’s seat, but died in agony hours
later in the hospital.
They were merely the latest in a long list of people to burn to death in accidents
involving the Pinto, which Ford had begun selling in 1970. By the time of the accident, the
car had been the subject of a great deal of public outcry and debate about its safety,
especially its susceptibility to fire in low-speed rear-end collisions. This particular accident,
however, resulted in more media attention than any other auto accident in U.S. history.
Why? Because it led to an unprecedented court case in which the prosecution brought
charges of reckless homicide against the Ford Motor Co.—the first time that a corporation
had been charged with criminal conduct, and the charge was not negligence but murder. At
stake was much more than the maximum penalty of $30,000 in fines. Of immediate
concern, a guilty verdict could have affected 40 pending civil cases nationwide and resulted
in hundreds of millions of dollars in punitive damage awards. Of perhaps greater concern,
however, were larger issues involving corporate social responsibility, ethical decision
making by individuals within corporations, and ultimately, the proper conduct of business
in the modern era.
How did Ford get into this situation? The chronology begins in early 1968 when the
decision was made to battle the foreign competition in the small car market, specifically the
Germans, but also the growing threat from the Japanese. This decision came after a hard-
fought, two-year internal struggle between then-president Semon “Bunky” Knudsen and
Lee Iacocca, who had risen quickly within the company because of his success with the
Mustang. Iacocca strongly supported fighting the competition at their own game, while
Knudsen argued instead for letting them have the small car market so Ford could
concentrate on the more profitable medium and large models. The final decision ultimately
was in the hands of then-CEO Henry Ford II, who not only agreed with Iacocca but also
promoted him to president after Knudsen’s subsequent forced resignation.
Iacocca wanted the Pinto in the showrooms by the 1971 model introductions, which
would require the shortest production planning period in automotive history to that time.
The typical time span from conception to production of a new car was more than three and
a half years; Iacocca, however, wanted to launch the Pinto in just over 2 years. Under

4 pages