We talked a great deal about needs, values, and goals in class. In reference to marketingwesaid, "If marketers can determine the "why" or the psychological reasoning behind what people feel, then marketers can either market their products to ameliorate negative psychological influences, or accentuate positive psychological influencing agents." We extended this conversation by presented the "Why? How? What?" model.
i. Explain the "Why? How? What?" model
ii. If you were the CMO of the a American division 1 Athletic Department, how would you use this model to attract fans (both community members and their current students) to football games over the next three years?
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