Buying any type of product or good is a sequential game in which the owner of the product or good sets the price and then the buyer can buy, not buy, or counter and offer a new price. This can be broken down into the following simple tree diagram:
However, the determination of what Price A and Price B is often a simultaneous game played between two or more competing companies. For example:
Taking this into consideration, imagine you are in charge of ticket sales for Drew University. You are charged with selling tickets to four different groups: (1) High Rollers; (2) Semi-Big Shots; (3) Average People; and (4) Cheapos. You have one other smaller university 60 miles from you (i.e., Muller Institute for Technology) that you are competing with for fans. Based on all this information, please answer the following questions:
A. Based off your simultaneous game discussion in the above question, tree diagram to show how your pricing strategy would be presented to the consumers.
1. The tree diagram should begin with Drew U. and have four branches (one for each of the groups you can sell tickets to). Each branch should indicate a price point you would charge.
2. Why did you set the 4 price points you did?
3. What strategies can you use in this sequential game to assure you make the most money possible for Drew U.?
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