Ellen Baker is CEO of Chasma, Inc., a provider of wireless Internet-related services. Her firm has been very successful over the past several years as wireless technology has continued to develop. In recent months, however, she has noticed that the job attitudes of many of her employees have become negative. Ellen is not sure what to do about this problem, but she fears that if she doesn't fix it, bad things are likely to happen.
What should Ellen know about job attitudes that would help her to deal with this situation? Specifically, let her know what aspects, or facets, of a job her employees might be more or less satisfied with, and why the relationship between job satisfaction and job performance is a complex one. Educate Ellen about Herzberg's Motivator-Hygiene approach to job satisfaction and the Discrepancy approach to satisfaction, and show her how the approach you think is most useful can be used to improve the job satisfaction and performance of organizational members.
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