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1. Which of Porter's five generic strategies best reflects the approach taken by the company you analyzed for your term project?

1. Which of Porter's five generic strategies best reflects the approach taken by the company you analyzed for your term project? Support your conclusion.

2. Review Case #4 (Carlsberg in Emerging Markets) and, using the concepts developed in Chapter 8 of the text, describe their International approach and strategy. C

3. Find any company's Mission or Vision Statement and provide a critique. (Note: Do not use any of the companies used as examples in Session 2.)

4. Barracuda Inc. is a lamp-fixture manufacturer that is considering an entry strategy into the U.S. home-furnishings manufacturing industry. The existing landscape consists of many players but none with a controlling share. There are currently 2,500 home furnishings firms, and only 600 of those have more than 15 employees. Average net profit after tax is between 4 and 5 percent. While the industry still primarily comprises single-business, family-run firms that manufacture furniture domestically, imports are increasing at a fairly rapid rate. Some of the European imports are leaders in contemporary design. Relatively large established firms are also diversifying into the home- furnishings industry via acquisition. Supplier firms to the home-furnishings industry are in relatively concentrated industries (such as lumber, steel, and textiles). Retailers, the intermediate customer of the home-furnishings industry, have been traditionally very fragmented. Customers have many products to choose from, at many different price points, and few home-furnishing products have strong brands. Also, customers can switch easily among high- and low-priced furniture and other discretionary expenditures (spanning big-screen TVs to the choice of postponing any furniture purchase entirely).

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