For black and decker corporation a power tools division article
1- What specific performance and imagery characteristics of the Black and Decker brand influence what the brand means to consumers in the Professional-Tradesman segment? How would you explain what this segment thinks about the Black and Decker brand?
2- How do consumers' respond to Black and Decker in the Professional -Tradesman segment of the power tools market?
3- Does the Black and Decker brand have a positive or negative consumer-based brand equity in the Professional - Tradesman segment?
Recently Asked Questions
- Who are the Federalists? who are the anti- Federalists? what each group believe in ? Who the leader of each group?
- Please refer to the attachment to answer this question. This question was created from W1 Discussion.doc.
- U.S. Belts U. S. Belts was entering a new market in 2002, the selling of conveyor belts to domestic manufacturers. Prior to 2002 U. S. Belts had been one