For black and decker corporation a power tools division article
1- What specific performance and imagery characteristics of the Black and Decker brand influence what the brand means to consumers in the Professional-Tradesman segment? How would you explain what this segment thinks about the Black and Decker brand?
2- How do consumers' respond to Black and Decker in the Professional -Tradesman segment of the power tools market?
3- Does the Black and Decker brand have a positive or negative consumer-based brand equity in the Professional - Tradesman segment?