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For black and decker corporation a power tools division article 1- What specific performance and imagery characteristics of the Black and Decker

For black and decker corporation a power tools division article 


1- What specific performance and imagery characteristics of the Black and Decker brand influence what the brand means to consumers in the Professional-Tradesman segment? How would you explain what this segment thinks about the Black and Decker brand? 


2- How do consumers' respond to Black and Decker in the Professional -Tradesman segment of the power tools market? 


3- Does the Black and Decker brand have a positive or negative consumer-based brand equity in the Professional - Tradesman segment? 

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