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Description/Focus: Individual assignment - Essay Value: 40% Due date: Friday of week 5 Length: 2000 - 2300 words

(words beyond the limit will not be read) Task: Despite even our best efforts to accurately gather and interpret information, none of us has perfect perception. Instead, a variety of factors limit our ability to gather and process information and make accurate judgements. Discuss the factors that limit and distort our perception and contribute to bias. What can individuals and organisations do to overcome this? Preparation: Students are to make use of a wide range of scholarly resources to support their discussion.. There is no mandated minimum number of resources that students must use, as they should be guided by the need to reinforce or support an argument rather than any perceived need to meet a quota of references. Detailed guidance will be issued with the assignment task. Presentation: • Assignments are to be typed, 1.5 spacing between lines, and 12-point font • Students are to use the CDU Harvard referencing system. • Students requiring assistance with their referencing should contact Julie Cartwright, the Business School Liaison Librarian at [email protected] (make sure you leave sufficient time for Julie to assist you). • In-text citations are included in the word limit. The reference list at the end of the essay is not included in the word limit. Assessment criteria: • See assessment rubric for full details of marking criteria

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