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why innovation matters to companies and give two examples of two different companies that uses innovation to drive it's business.

1. why innovation matters to companies and give two examples of two different companies that uses innovation to drive it's business. how those two companies establishes creative work environments both internally and externally.


2.  How do change forces work to bring about change? How do resistance forces work against change forces?  How can companies manage resistance to change? Use examples t


3.  What are three typical mistakes managers commonly make when leading change? What can be done to correct those mistakes? Use examples

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