Question
38.
Which of the following statements about changes in the way advertising agencies are being compensated is true? A.Many agencies and their clients have developed some type of fee arrangement
or cost-plus agreement for agency compensation.B. With the move toward integrated marketing services, it is likely that there will be a return to the commission system of compensation.C. From the viewpoints of both the client and the agency, the traditional commission system is much superior to negotiated commissions.D. Since most clients want their agencies to be in total charge of the integrated marketing communications process, they are willing to compensate them based on media commissions.
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Subject:
Business, Management