# In the QSPM matrix, the strategic researcher is going to evaluate

a pool of five strategies. That strategic researcher if he or she assigns a zero score to one specific strategy for a factor in one row because that factor does not affect the strategy, and then assigns non zero scores to the remaining four strategies in the same row in QSPM matrix because that factor affects to a certain extent these remaining strategies.

a. Is technically correct in QSPM analysis because it meets the technical requirement "non-factor if that factor does not impact the strategy".

b. Is technically incorrect in QSPM analysis because it violates the "leveling playing field"...

c. Is technically correct in QSPM analysis because score value do not need to meet any technical requirements in scoring strategies in the same row.

d. Is technically correct in QSPM analysis because scores are assigned to each strategy in the same row based on "whether the factor affects each specific strategy".

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