Internal analysis helps detect issues that are going on inside of the business and what they can affect if not figured out and corrected. External analysis helps determine any outside issues that may be a threat to the business from their competitors or customers. After the analyses have been completed, the business can create a strategic plan on how to deal with these issues and come up with ways to correct them. The end result should be on the positive side of things, where the business weaknesses have been made stronger and the business has expanded. What are your thoughts?
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