Assess the communication barriers encountered in the case. Evaluate the situation and propose appropriateform and means of communication for the...
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appropriate form and means of communication for the firm.

3. Propose communication techniques/ model for

Jupiter Drug Corporation.

             Ms. Justina Concepcion has been working for the  past three years as branch manager of Jupiter Drug Corporation in Cabanatuan City. As branch manager, she oversees the operations of five stores located in different parts of the city.The stores open at 8:00 AM and close at 8:00 P.M.Each store is manned by a store manager plus nine other employees consisting of an inventory clerk, a cashier, a utility boy, and six salespersons.

               Ms. Concepcion has the full authority to hire and fire any employee within her branch except the store managers.It was one morning when she was browsing on various documents forwarded to her, that she noticed four letters of resignation.Two cashiers and two salespersons prepared the letters.She thought that she must act quickly on the resignations.The letters indicated reasons that she found hard to accept.One employee stated that he was resigning because he would attend to the needs of the family farm. 

                With Ms.Concepcion's experience with the company, one resignation per year is considered normal, but four resignations in a month is too much, she thought. She immediately contacted a trusted employee to seek out the real reasons. She found out that two cashiers made a written request two months earlier about swapping assignments with one another. They said that once approved, their new assignments would bring them within walking distance of their residences. It appears that the concerned store manager on the request made no action.

            One of the salespersons resigning indicated that she was confused in doing her job. Most of her time was spent on entertaining customers, but at other times, she was ordered to perform bookkeeping functions. When the store manager reprimanded her for logging in the lowest sales record she filed her resignation.

           The other salesperson resigned because he thought the store manager was unfair to him when an amount equivalent to three days absence was deducted from his weekly earnings. The salesperson objected by saying he only made one-day absence on account of illness. The store manager, however, was not convinced. Ms. Concepcion is now considering the moves she will have to make.

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