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Citroen, considering expansion into either the USA or the Philippines


You are a representative from the internationally famous consultancy firm 'Prestige Worldwide', who have been contracted by Citroen. Your client is looking to expand their operations internationally, but are unsure of the best approach for their internationalisation. In particular, they are seeking your recommendations on the following key issues: 


1.    Given their respective levels of international competitiveness in your client's industry, which target market would be most advantageous for the firm's international expansion? Justify your answer using relevant theory, models or concepts.

2.    Which internationalisation strategy would be most appropriate for expansion into your chosen target market? Justify your answer using relevant theory, models or concepts.

3.    Is establishing a wholly-owned subsidiary through FDI the most appropriate entry mode to your chosen target market? If not, what alternate entry mode is best, and why? Justify your answer using relevant theory, models or concepts. Screen Shot 2019-09-16 at 2.06.18 pm.png

Screen Shot 2019-09-16 at 2.06.18 pm.png

PISS Credit Distinction PRELIM INAIIIES 55f - Title Page
- Table of Contents
- Executive Summary INTRODUCTION 15% Missing the executive summary
and potentially other required
elements. Includes the executive summary
but missing either the title page arias; Includes all three of the required
elements (title page. mand executive
summary]. Executive summary effectively
summarises some elements of the report,
but is missing others. Includes all three of the required
elements (title page. mend executive
summary]. Executive summary
summarises the purpose, company
background info, findings for all 5
questions and conclusion, but could use
more detail. Includes all three ofthe required
elements (title page, mand executive
summary]. Executive summary
effectively summarises the purpose,
company backgrou nd info, findings for
all 3 questions and conclusion. - Purpose - Company background
information - Assumptions and
limitations - Outline of the report Missing multiple required
elements. Missing one of the required
elements. or does not directly
address Mme elements as
required. Outlines all four of the required elements
(purpose, company background info,
assumptions/limitations and outline] but
could include further detail in relation to
multiple elements. Outlines all four of the required elements
(purpose, company background info. assumptions/limitations and outline], but
could include further detail in relation to a Outlines all four of the required
elements (purpose, company
background info,
assumptions/limitations and outline] in
comprehensive detail. BODY/DISCUSSION 605‘ Question 1
- Identification and
application of
relevant IB concepts,
models and theories Does not demonstrate an
understanding of the question,
and completely lacks the
relevant international business
concepts, models and theories
covered this semester. Addresses the question, but only
in a practical sense or by using
theory that is not directly
relevant to the question. Lacks
depth of critical analysis. Identifies the relevant international
business concepts, models and theories
covered this semester, but their
application is incorrect, missing an
element, or is largely descriptive. Identifies the relevant international
business concepts, models and theories
covered this semester. Their application is
correct and appropriate but could use
more detail. Identifies the relevant international
business concepts, models and theories
covered this semester. Applies these
concepts, models and theories in detail,
with strong links to the chosen case.
Produces strong insights that are well»
supported by evidence of research. Question 2
- Identification and
application of
relevant IB concepts,
models and theories Question 3
- Identification and
application of
relevant IB concepts,
models and theories Does not demonstrate an
understanding of the question,
and completely lacks the
relevant international business concepts, models and theories
covered this semester. Does not demonstrate an
understanding of the question,
and completely lacks the
relevant international business
concepts, models and theories
covered this semester. Addresses the question, but only
in a practical sense or by using
theory that is not directly
relevant to the question. Lacks
depth of critical analysis. Addresses the question, but only
in a practical sense or by using
theory that is not directly
relevant to the question. Lacks
depth of critical analysis. Identifies the relevant international
business concepts, models and theories
covered this semester, but their
application is incorrect, missing an
element, or is largely descriptive. Identifies the relevant international
business concepts, models and theories
covered this semester, but their
application is incorrect. missing an
element, or is largely descriptive. Identifies the relevant international
business concepts, models and theories
covered this semester. Their application is
correct and appropriate but could use
more detail. Identifies the relevant international
business concepts, models and theories
covered this semester. Their application is
correct and appropriate but could use
more detail. ldent es the relevant international
business concepts, models and theories
covered this semester. Applies these
concepts, models and theories in detail,
with strong links to the chosen case.
Produces strong insights that are well»
supported by evidence of research.
Ident' 'es the relevant international
business concepts, models and theories
covered this semester. Applies these
concepts, models and theories in detail,
with strong links to the chosen case.
Produces strong insights that are well-
supported by evidence of research. Evidence of wide
reading and researching Includes less than 5 academic
journal sources. Includes 5 academic journal
sources. Includes 7 academic journal sources. Includes )3 academic journal sources. Includes 9 or more academic journal
sources. CONCLUSION 10"
- Summary of the
findings
- Concluding
statement]
implications Conclusion is missing, or is
present but neither
summarises the main points from the discussion, nor
provides any concluding
statem ent/im plications. Provides some indication of the
main points from the discussion,
but in limited detail or not
aligned with the findings. Does
not provide any concluding
statement/implications. summarises the main points from the
discussion in detail, but does not provide
any concluding statement/implications. Summarises the main points from the
discussion in detail, and provides basic
insight in the form of concluding
statement/implications. summarises the main points from the
discussion in detail, and provides
thorough, insightful concluding
statement/implications.

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