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Question

You are an entrepreneur who is attempting to introduce a new fish-based fertilizer to the organic farming market.

Your fertilizer will compete with an already well-established manure-based fertilizer that is the product most commonly used by organic farmers. A second entrepreneur is also attempting to displace the manure-based fertilizer as the "go to" in the organic farming with a plant-based fertilizer. Which of the following statements is correct?

Question 5 options:


The plant-based fertilizer is the technology benchmark.


The manure-based fertilizer is the industry benchmark.


The plant-based fertilizer is the industry benchmark.


The manure-based fertilizer is the technology benchmark.


A and B are correct.


C and D are correct.


None of the above are correct.

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