You are an entrepreneur who is attempting to introduce a new fish-based fertilizer to the organic farming market.
Your fertilizer will compete with an already well-established manure-based fertilizer that is the product most commonly used by organic farmers. A second entrepreneur is also attempting to displace the manure-based fertilizer as the "go to" in the organic farming with a plant-based fertilizer. Which of the following statements is correct?
Question 5 options:
The plant-based fertilizer is the technology benchmark.
The manure-based fertilizer is the industry benchmark.
The plant-based fertilizer is the industry benchmark.
The manure-based fertilizer is the technology benchmark.
A and B are correct.
C and D are correct.
None of the above are correct.