1. Why did IBM want to sell its PC business? Why did IBM sell to Lenovo? 2. What explains Lenovo's success prior to the acquisition? 3. What
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1. Why did IBM want to sell its PC business? Why did IBM sell to Lenovo?

2. What explains

Lenovo's success prior to the acquisition?


3. What challenges did Lenovo face after the acquisition?


4. How should Lenovo handle the brand management challenges associated with the acquisition?


5. In trying to become a global brand, does Lenovo have a problem coming from China?

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