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<ol><li>What are the major elements of PepsiCo's business strategies in the carbonated soft drink and

snack food industries?</li><li>What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?</li><li>Is PepsiCo's international strategy best characterized as a multi-domestic strategy, global strategy, or transnational strategy?</li><li>What recommendations would you make to top management to address the strategic issues confronting PepsiCo in 2018 to improve the corporation's financial and market performance?</li></ol>

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