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After reading the Closing Case at the end of Chapter 10, please answer the

following discussion questions:

1. What are the key resources or competencies Louis Vuitton Moet Hennessy (LVMH) can leverage across its businesses?

2. Could those resources or competencies be shared via a market contract instead of common ownership?

3. What are potential sources of coordination costs or risks of LVMH's diversification?

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