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Imagine that you are the assistant to the CEO of a small textile firm that manufactures high-quality,

premium-priced, stylish clothing.  The CEO has decided to see what the opportunities are for exporting and has asked you for advice as to the steps the company should take.  What advice would you give the CEO?

Please provide at least one citation/reference to support your argument. 

Top Answer

In the case above, the company should identify a gap in the market where it can become dominant. A... View the full answer

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