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This question was created from BSBREL401 ASSESSMENT v1.1.pdf


Carefully read the following information:
Football Equip is an online company selling football supplies and equipment through its web site to
customers across Australia. Football Equip prides itself on quality products and excellent customer service
which is reflected in its organisational vision and mission statement.
The company has been operating for six months and up to now the only form of marketing conducted by
the company is through having a web site presence and SEO optimisation. The company gets most of its
business through word of mouth referrals from existing customers and repeat business.
4 .
Write a promotional activities report
You are required to identify and develop ways to improve promotional activities for the company as outlined
Then, based on your review, develop a short report that you can present to the CEO of the company. Your
report should be professionally presented and be clear and concise, as well as error free. It should be
approximately one page.
You should complete all of the following activities to develop your report.
a. Identify and report on at least two information sources about promotional strategies/activities that can be
used by businesses.
b. Review the information in the web sites you have identified to identify:
The range of promotional strategies/activities that can be employed by businesses, you must
identify at least five.
Advantages and disadvantages of each of the promotional strategies/activities you have identified.
Ways of evaluating the effectiveness of promotional strategies/activities.
Promotional activities/strategies that can be undertaken by the business (at least five) and the
advantages and disadvantages of each
Details of the web sites used to research promotional strategies/activities as a source of
information for the business to use.
Send an email to your assessor.
The text of the email should be in grammatically correct English, written in an appropriate (polite, business-
like) style. It should introduce and summarise the contents of the attachment, and seek their feedback and
approval to move forward with the project.

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