View the step-by-step solution to:


As previously mentioned, I would like you to conduct an analysis of the consumers in our main markets. Your

analysis should consider both current and potential product users and should address the following questions:

High End Refrigerators such as Whirlpool and Haier

Who is involved in the purchase process? Who are the influencers? Who are the buyers? Who are the end users?

Top Answer

There are several members of the purchase process of Haier. This includes Initiators, Users, Buyers, Influencers, Deciders,... View the full answer

Sign up to view the full answer

Why Join Course Hero?

Course Hero has all the homework and study help you need to succeed! We’ve got course-specific notes, study guides, and practice tests along with expert tutors.

  • -

    Study Documents

    Find the best study resources around, tagged to your specific courses. Share your own to gain free Course Hero access.

    Browse Documents
  • -

    Question & Answers

    Get one-on-one homework help from our expert tutors—available online 24/7. Ask your own questions or browse existing Q&A threads. Satisfaction guaranteed!

    Ask a Question