As previously mentioned, I would like you to conduct an analysis of the consumers in our main markets. Your
analysis should consider both current and potential product users and should address the following questions:
High End Refrigerators such as Whirlpool and Haier
Who is involved in the purchase process? Who are the influencers? Who are the buyers? Who are the end users?
There are several members of the purchase process of Haier. This includes Initiators, Users, Buyers, Influencers, Deciders,... View the full answer