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Journal Part 2 Review the Strategic Management Project Background. Familiarize yourself with the following terms and concepts
discussed this week in preparation for completion of this assignment: market capitalization, economic value created.
sustainable strategy. business-level strategy, differentiation
strategy. strategy canvas. Create a 700 to 1,050-word entry in your Strategic Management Research Journal. You will use information from this entry in your
presentation due in Week 5. Respond to the following prompts in your journal entry: Describe the role of strategic planning in achieving a
competitive advantage. Assess Caterpillar Inc. to determine whether their top focus is
accounting profitability, shareholder value creation, or economic
value creation. Assess whether Caterpillar Inc. leverages the appropriate
value and cost drivers for their business strategy. Analyze the strengths and weaknesses of Caterpillar Inc's
competitive advantages. Evaluate the influence of ethics. social responsibility. and legal
considerations on strategic planning. Discuss the value of corporate social responsibility (CSR), and
determine if Caterpillar inc.'s CSR meets those values. Analyze the role of ethics and social responsibility in
developing Caterpillar |nc.'s strategic plan while considering
stakeholder needs and agenda.

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