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Bruce is the head of marketing at a midsized IT

firm that is facing financial constraints. Rather than cut the number of employees in his department, Bruce thinks it would best if all mid- and upper-level employees in his department go on furlough twice each quarter. First, Bruce needs to receive approval from the CEO and keep the human resources and finance department heads informed. Bruce begins to draft a message to his CEO and other department heads about the furlough. If his idea is approved, Bruce will need to communicate the plan to the employees in his department.

1.)If the idea is approved, who will be the primary audience of Bruce's second message?

A. All company personnel

B. The CEO

C. Employees who will be furloughed

2.)Based on Bruce's relationship with this primary audience, which elements will be most important to include in his message? Check all that apply.

-Authoritative language

-A direct approach

-Legal jargon

-A respectful tone

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