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Case Study A

Sean has recently set up a winter sports clothing business, Tomahawk. He has

hired a team consisting of fashion designers, factory workers, sales staff, and marketers. Sean is particularly excited about the opening of the first Tomahawk and website. However, he is also very aware of his responsibility to the community and environment. In particular, Sean is interested in appropriate means of saving energy, minimising the carbon footprint, and using eco-friendly materials in the production of Tomahawk clothing. He realises the need to integrate such methods and provide guidance for staff members in the form of a sustainability policy.


1. Write a general description of the ways in which Sean should account for standards, guidelines, and approaches in the development of his sustainability policy (reference should be made to at least four separate standards, guidelines, and approaches):


-Ecological footprinting

-Energy Efficiency Opportunities Bill 2005

-Global Reporting Initiative

-Green office program

-Green purchasing

-Greenhouse challenge plus (Australian government initiative)

-ISO 14001:1996 environmental -management systems life cycle analyses

-Life cycle analyses 

-Product stewardship

-Supply chain management

-Sustainability covenants/compacts

-Triple bottom line reporting.

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