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1)    Why, historically, has the soft drink industry been so profitable? 

2)    Compare the

economics of the concentrate business to that of the bottling business: Why is the profitability so different?

3)   How has the competition between Coke and Pepsi affected the industry's profits? 

Top Answer

The soft drink industry has been so profitable because for the many past years many people have always demanded for soft... View the full answer

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