View the step-by-step solution to:


1.What is your overall impression of Coca Cola's Online Social Media Principles? What

did you find most

interesting or helpful? How could their policy be improved?

2.How effective is Coca Cola's social media marketing? Give specific examples from

their social media when answering this question.

3.What if anything surprises you about the way they use social media marketing?

4.How well do you think they are connecting with the audiences they are trying to

reach? Do you find their social media engaging? Why or why not? How well do they

draw people into a conversation.

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