1.What is your overall impression of Coca Cola's Online Social Media Principles? What
did you find most
interesting or helpful? How could their policy be improved?
2.How effective is Coca Cola's social media marketing? Give specific examples from
their social media when answering this question.
3.What if anything surprises you about the way they use social media marketing?
4.How well do you think they are connecting with the audiences they are trying to
reach? Do you find their social media engaging? Why or why not? How well do they
draw people into a conversation.
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