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Managing Change: Action Planning for the Vélo V Project in Lyon, France Case Study.


1.Assume you are a project manager at JCDecaux and have been assigned to work with the City of Lyon to implement this physical, organizational, and social change. What are the practical and philosophical implications of this work?


2.Using the tools, methods, and processes described in Chapter 8, construct a comprehensive "action plan" for this project. Where would you start? Who are the key stake- holders and how will you manage them? What are the practical categories of activities that need to be addressed? What are the sequences of change that have to happen? What do you see as the key activities and initiatives?


Chapter 8: Refer to Organization Development & Change Edition 10th

https://books.google.com.my/books?hl=en&lr=&id=IuXKAgAAQBAJ&oi=fnd&pg=PP1&dq=Organization+Development+%26+Change&ots=WMUvbQAgoa&sig=EoXkiB_VoLn-AUZUL5Ox4b6i1AA&redir_esc=y#v=onepage&q=Organization%20Development%20%26%20Change&f=false

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he city of Lyon is located in the central part time-was that commuters and pedestrians
of France. about two hours south of Paris could pick up a bicycle at installations around
via TGV It has a long and rich history as the city-near metro stops, businesses, or
the capital of Gaul in the Roman Empire. large public venues-and use it to shop, go to
a worldwide center of silk production, and a work, or simply get from one part of town to
stronghold of the French resistance during the other more conveniently than a car or the
World War II. Today. Lyon is the third largest bus, metro, or light-rail system. The original idea
city in France, has a thriving high tech and was that the bike could be used for free for less
pharmaceutical industry, and is considered the than an hour and at very low prices if used for
gastronomical capital of a country known for longer periods. (To get a picture of the system
its cuisine and wine. Unfortunately, with size and its different parts today, go to www.velov
and industry came pollution, overcrowding, and
.grandlyon.com.) "It is our intent to turn bicy-
traffic jams. In the mid-1990s, only 18 percent cles into a mode of daily travel for workers in
of its citizens had easy access to public trans- the city," said one government official.
portation versus 30 percent in other towns of
equivalent size.
An initial budget of E2 million per year
was estimated to invest in bikes, registration
elected Cases
By 2000, Lyon's city government had con- systems, installations, and support operations
structed an above-ground light rail system to until about 2007. To support the project, the city
complement the existing underground metro also envisioned construction or remodeling of
and bus network in an effort to extend public several parking garages to encourage people
transportation to more people. However, the to park their cars on the outskirts of town and
outdoor station's stops needed shelters to pro- then pick up a bike to finish the commute. Two
tect waiting passengers from the wind, rain, parking garages in the downtown area had
and snow. In an innovative program, the mar- already begun offering free bicycles for those
keting and advertising firm, JCDecaux, in coop- who parked their vehicle there.
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Subject: Business, Management

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