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Written Analysis of a Casino Commercial

 • Find your own casino commercial or watch the Commerce Casino His - Spot Her - Spot Commercials .

 In your written analysis indicate what you think about the commercial s and how they relate to consumers who are in their mid - twenties to early thirties . 

You can use some of the following questions. Add anything else you find interesting or worthwhile. 

• What is the commercial about? 

• Are the characters credible? Who are they and what is it about the characters that make them credible (or not)? For example, if one of the characters in a commercial is wearing glasses, does that make the character seem more intelligent? Is the character hip o r square? Why do you think these elements were introduced? 

• Who is the target market? Where is this commercial shown (on what networks)? Why?

• What perception - related elements take place? Visual, sound, touch, etc. What stages of perception take place? How are the two commercials different? How are they similar? How and why? 

• What persuasive techniques are used? Do they work for you? • What learning or memory techniques are used? Do they work for you? • What is the expected consumer behavior? In other words, h ow are consumers expected to re act? What decision making is desi red (cognitive, habitual, and/or affective)? 

• What cultural influences are an ti c ipated? These might include cultural values, reality engineering, cultural stories, sacred or profane consumptio n, and/or global cultures.

• How is consumer and social well - being affected? This might include satisfaction, addictive consumption, or consumed consumers (the "dark side" of consumption). 

• What components of "self" occur? This includes fantasy, self - concept , symbolic interaction, personality, brand identification, body image, etc. 

• Are attitudes involved? How are they expressed? 

• What components o f consumer identify are expressed? This includes gender identify, ethnic and racial subculture, religious subcult ure, and age. 

• What components of social class are expressed? Th is includes income, class, status and social capital, and lifestyle identify.

• What other observations can you include? What do you think others have said about this commercial? 

• Does it work for you? For others? Why or why not? What might you do different ly if you were the director or marketing consultant for the casino ? 

Step-by-step answer

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